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Business Marketing
Business decisionmakers today
are inundated by marketing messages, just as consumers
are. I can help you determine how best to reach your target
audiences and translate
your information
into messages
that resonate with each customer and influencer segment.
Having worked with clients in a wide
range of industries, I've developed special
expertise
in such fields as real estate
and mortgage finance. However, I'm a quick study of new
topics I encounter--because a
strong communications strategist has to be.
I am a great resource for
extending your staff when you don't need full-service
agency support,
but have a specific project or copywriting need that you wish to
outsource. While I provide some services I
provide directly, including copywriting,
media relations, advertising planning, basic graphic
design and project
management,
others I execute with a trusted network of graphic
designers, Web experts, a printer
and other resources as needed.
Capabilities
- Communications
Strategy & Planning
- Message Development
- Copywriting, Editing & Project
Management (inc. print, multimedia & Web projects)
- Marketing Communications (feature
articles, brochures,
advertisements, presentations, newsletters, white papers, case studies)
- Web Site Planning & Development
- Public Relations
- Employee Communications &
Internal Marketing
Industry Knowledge
- Financial
Services
- Technology
Consulting
- Design
and Architecture
- Title
Insurance
- Professional
Services
- Real
Estate
- Foodservice
- Mortgage
Banking
- Outsourcing
- Management
Consulting
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