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Arts Marketing
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Today's arts organizations face a challenging marketing
environment, with intense
competition for the attention of potential
audiences, participants and funders. I offer affordable services, including training services, for arts organizations to help you thrive I also provide pro bono services for arts organizations through the Arts & Business Council of Chicago.
I am a great resource for
extending your staff when you don't need full-service
agency support, but have a specific project or copywriting need that you wish to outsource. While I provide some services directly, including copywriting, media relations, advertising planning, basic graphic design and project management, others I execute with a trusted network of graphic
designers, Web experts, a printer and other resources as needed.
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Capabilities
- Marketing Strategy & Planning
- Media Relations
- Branding Consultation
- Copywriting, Editing & Project Management (inc. print, multimedia & Web projects)
- Marketing Communications (inc. brochures, advertising, presentations, newsletters, etc.)
- Web Site Planning & Development
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Marketing Training & Coaching Services
Does your job description include generating publicity for your organization and
implementing marketing outreach to prospective customers and/or donors? I can help you improve your effectiveness with an affordable intensive training session focused on the area you want to strengthen.
Training sessions can be one to four hours long, and
cost $50 to $350, depending on the length and type of consultation. All include
hands-on consultation to address the real-life challenges you face right now.
My goal is for you to receive information that will benefit you
and your organization immediately.
Sample topics include:
- Web/email marketing: Are you maximizing your use of this very influential marketing channel?
- Making sense of
the media environment: The particulars of working with blogs, forums, social networking and print media outlets.
- Media list intensive: A hands-on look at your media list and how it can be updated andimproved.
- Marketing partnerships: "Partnership" is an arts marketing buzzword today, but what does it mean for your organization?
If you're interested in exploring a training session, give me a call or
send an email and we can discuss the
specifics.
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Pro Bono Services
I provide pro bono services primarily through the “Business Volunteer for the Arts” program of the Arts & Business Council of Chicago.
If you're familiar with the Arts & Business Council (now folded
into Americans for the Arts), you know what a tremendous resource it is
for arts organizations and business supporters who are passionate about
the arts.
If
you need help in strategic planning, marketing, HR, technology,
fundraising or other administrative areas, contact the Arts &
Business Council at (312) 372-1876 to initiate your project.
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